MatrixStats
MatrixStats is a fully comprehensive graphical web
statistics package that can show you exactly who, where and when people are
visiting your web site. MatrixStats comes with
its own on-line help pages. However, here are some explanations of what the
data means and how to get around the wealth of data available.
Hits verses Sessions
Many sites rely on hit counters to measure
the number of visitors. However, this is by no means an accurate way of measuring
site traffic. Hits can be registered every time the refresh button is clicked
on the browser or when a visitor returns back to the page being measured.
This overestimates the volume of traffic.
MatrixStats uses a more accurate approach
by counting sessions, i.e. individual user visits, cataloguing length of user
visits, which pages they have visited and which browser they viewed your site
on.
The wealth of data available on MatrixStats
can be rather daunting at first, but once you get to grips with the volume
of information you will be able to see exactly how well your web site is performing.
What's on MatrixStats
On loading the MatrixStats homepage, you will be presented
with summary statistics for the past 24 hours.
You
can amend the timespan using the calendar by selecting the start date and
then the finish date. You can select a week, month or longer timespans.
Clicking on a menu link will open the options available
for that section. Analysis will show a summary for each section.
Tracking
Tracking will show you whose currently looking at your
site and specific site watches you have configured.
Summaries
Full analytical breakdown of the number of sessions served,
page usage, browser and platform usage, referrer activity - where are your
visitors coming from and who were there sessions by - where do your visitors
come from.
This can be presented for Yesterday, Last Week or Last
Month
This is the place to start to understand your statistics!
We recommend you print this page to get a good understanding of what the numbers
mean.
From the Summaries section you can take a deeper look
at the various areas analysed by MatrixStats.
Usage
- The analysis page repeats the data presented in the
summary.
- Kilobytes - The bytes transferred report details the
number of bytes sent and received from the site.
- Hits - Usage by hits shows the number of files served
by the site within the specified time range. The hits report details all
files, not just those with a defined type.
- Pages - The 'Page hits' report details the number of
requests for documents recognised as pages rather than other files such as
images or downloads.
- Session Bytes - The bytes per session report shows how
many bytes were transferred on average per session.
- Session Hits - The hits per session report shows how
many hits were recorded on average per session.
- Session Time - The time per session report shows the
average amount of time between the first and last requests from a single
session.
- Sessions - The Sessions report details the number of
visitors to the site.
Pages
- The analysis page repeats the data presented in the
summary.
- Map- The usage maps report displays a user-customisable
hierrachy of the site.
- Page Views - The most popular pages report details the
most commonly requested pages on the site.
- Page Errors - The Most Common Errors report details
the pages which generated an error when requested.
- Downloads - The Most Popular Downloads report details
the requests for files which are recognised as downloads (rather than pages)
- Download Errors -The Most Common Download Errors report
details the downloads which generated an error when requested.
- Least Views - The Least Viewed report details those
pages which were viewed the least.
- Entry Point - The Session entry points report shows
which pages were the first to be requested by visitors to the site.
- Exit Point - The Session exit points report shows which
pages were the last to be requested by visitors to the site.
- Viewed Once - The only page viewed report details sessions
which only requested one page during their navigation of the site.
- Directory - The directory report groups page requests
into their web directories.
Browsers
- The analysis page repeats the data presented in the
summary.
- Agent Type - The agent type report details the web browsers
used to connect to the site.
- User OS - what operating system visitors were using.
- Browser Tag - shows all variants of browser/operating
system used.
- Robot Tag- The Robot Tags report details the information
sent by the web browser to the web site when a request is made.
Referrers by
- The analysis page repeats the data presented in the
summary.
- URLs -The Referring URLs report details the referrals
to this site from locations not matching the descriptions of any known search
engines.
- Broken Links- The broken link report details all pages
requested which returned a 404 'Not found' error message from the site.
- Spongers - The Spongers report details referrals from
external pages to non-page files on the site. Indicated users possibly downloading
images.
- Domains - The Referring Domains report summarises all
non-search engine referrals into their domains.
- Search Eng - The Search Engine report details all referrals
from sites recognised as Internet search engines.
- Keywords - The Search Engine Keywords report details
individual words used to find the site from a recognised search engine during
the selected time period.
- Phrases - The Search Engine Keywords report details
phrases used, or groups of words used together, to find the site from a recognised
search engine during the selected time period.
Sessions by
- The analysis page repeats the data presented in the
summary.
- Network - The network report details sessions by the
cat-C network of the client request.
- Host Name- The Sessions by Hostname report shows the
resolved host names for clients to the site.
- TLDs - The Sessions by Host Domain report groups all
resolved client IP addresses into their top level domains.
- Location - The Sessions by Network Location report details sessions by
their physical location.
|
Print this
